Tahoe Dreamin’ is a Salesforce Community Conference that began in 2016, founded by Bill Greenhaw and Michelle Regal, both active Salesforce community members and leaders of the Sacramento Salesforce User Group at the time. Both Bill and Michelle wanted to give back to the Salesforce Community.  The spirit of Tahoe Dreamin’ and all the Salesforce Community Conferences is giving back and helping other Trailblazers grow.  Bill and Michelle’s goal was to bring together Salesforce professionals, enthusiasts, and experts in an intimate, regionally focused setting. The conference takes place in the picturesque Lake Tahoe area, providing a unique and inspiring atmosphere for learning and networking.

Over the years, Tahoe Dreamin’ has grown in popularity, attracting Salesforce users, administrators, developers, architects, consultants, designers, and partners from across the region and beyond. Each year, the event showcases a diverse range of speakers and sponsors, offering attendees opportunities to learn from industry leaders, enhance their skills, and stay up-to-date with the latest Salesforce trends and innovations.

Initially, Tahoe Dreamin’ was a conference in the winter held each January, but due to recurring snowstorms causing logistical challenges and the risk of cancellation, the decision was made to move the conference from winter after 2018. In 2019, the conference was relocated to Sacramento and rebranded as NorCal Dreamin’, drawing over 600 registrations. However, due to venue unavailability in 2020, the event returned to Lake Tahoe for a one-time summer conference. The COVID-19 pandemic led to several rescheduled dates in 2021, but the conference ultimately took place at the end of October 2021. The success of this event cemented the decision to continue hosting Tahoe Dreamin’ annually in the summer.

Tahoe Dreamin’ 2023 will mark the 6th conference in South Lake Tahoe, with dates secured through 2025, demonstrating the commitment to the event’s future.

The conference promotes the spirit of the Salesforce Ohana, emphasizing collaboration, continuous learning, and giving back to the community. It has become a popular event within the Salesforce ecosystem, with many attendees returning year after year to connect with fellow Trailblazers, share ideas, and grow their professional networks.