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The Value of Focus in A Platform World: Should Your App be Salesforce Native?

Having an API to allow your app to work across multiple platforms was once a great strategy. But it’s not the only way. As an enterprise ISV (independent software developer) your fortune rises and falls on your ability to integrate. But, an ISV’s ability to serve across multiple platforms is far less relevant to a Salesforce admin than the quality, usability, and robustness of your product in Salesforce.

Salesforce native developers can be subject matter experts; improve maintenance and upgrade cycles by not having to iterate on multiple code bases; can concentrate their development efforts on getting the most out of their chosen platform; and are highly invested in customer success because of their singular focus.

Developers Partners