Aaron is Founder & Principal at Hat-Trick Consulting. He works with companies around the world to help
them achieve their Salesforce goals through administration, development and training services. A
former sales director, Mr. Crear has extensive functional and technical expertise translating business
requirements to technical solutions. Aaron currently holds eight Salesforce certifications including
Salesforce Certified Sales Cloud Consultant, Service Cloud Consultant, Community Cloud Consultant,
Platform App Builder, Sharing & Visibility Architect, User Experience Designer, Advanced Administrator
He is also the leader of the Lowell, MA Admins Community Group, co-organizer of Northeast Dreamin’
and co-founder of ReportForce.Blog. Mr. Crear is a frequent speaker, having presented at Dreamforce,
Big Sky Dreamin’, Cactusforce, Czech Dreamin’, dreamOle’, Florida Dreamin’, French Touch Dreamin’,
London’s Calling, Midwest Dreamin’, Phillyforce, Snowforce, Southeast Dreamin’, True North Dreamin,
YeurLeadin’ and Salesforce World Tours.
Aaron has a BA from Saint Anselm College and earned his MBA from UMass-Lowell.