Bill Appleton is a leading expert on authoring tools, API services, and smart client applications. He has designed and written approximately three dozen professional software publications, including the first rich media authoring tool World Builder in 1984, the ground breaking multimedia programming language SuperCard in 1989, the worldwide best selling CD-ROM Titanic in 1996, the first AppExchange application DreamTeam in 2005, the first serverless API Platform DreamFactory in 2013, and Snapshot Org Management for Salesforce in 2018.
